What is the key to using behavioral segmentation successfully in consumer markets?

The Club is a local hair salon and day spa that caters to an upper-middle class clientele. Although price competition in the local area has been increasing, the owners of The Club have decided to focus their marketing efforts on quality, service, and value, and to resist the temptation to compete on price. In pursuing this non-price strategy, managers of The Club are ascribing to which of the following assumptions?

Which of the following is ​a type of individualized segmentation? 

Which of the following is perhaps the main advantage associated with the use of advertising?

What might be the problem with only taking the customer’s perspective? 

In the marketing strategy for Amazon, the following statement appears: Our strategy is designed to increase the percentage of repeat customers from 80 percent to 85 percent in the next 12 months. This statement is an example of a:

The Ritz-Carlton Hotel is widely known for its exceptional quality and impeccable customer service. Not surprisingly, the Ritz-Carlton sets prices at the top end of all competing hotels. Which pricing strategy is the Ritz-Carlton using?

Which of the following statements best describes the term “slotting allowances”?

What is a disadvantage of cost-plus pricing?

______________ are finished parts that become part of a larger finished product. ​