[performance] Performance measures for social media marketing programs are divided into two types:

[interactions] In social interactions, a favorable image is affected by the degree of self-disclosure of a person’s thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one’s influence on those reached.

[Uber] Uber implemented a new loyalty program system that provides customer with discounts with every purchase. Uber is currently examining the customer value based on the following hierarchy.   Elite Gold Silver   Trips/month 25 15 10   Profit/trips $150 $90 $45   Avg. Lifetime (yrs) 6 3 2 What is the CLV of an average Silver customer, and what is the difference (in dollars) between an Elite and a Silver customer?

[yogurt] Sandy was offered a free sample of a new frozen yogurt while walking through the mall. When Sandy accepts the sample from the product representative but before she tastes the yogurt, what level of the adoption process is she in?

[Jumbo] After conducting market research, Jumbo’s Jungle Gym is trying to see where to focus marketing campaign efforts   According to the Hierarchy of Effects, where should Jumbo focus his attention?

[unsatisfied] An unsatisfied customer who switches brands is hard to replace. Which stage of the product life cycle is focused on maintaining loyal buyers?

[sake] Sake Room, a famous Japanese restaurant, focuses on providing excellent service and quality food. The restaurant’s owner knows what their customers want and expect during each visit, but the new manager believed that customers would enjoy a different concept of Japanese food. Hence, Sake Room started serving a Japanese-American fusion menu where customers can order “burger sushi rolls with french fries,” which was not well-received by the restaurant’s loyal clientele. The manager’s failure to select the right service specifications is an example of the

[Marcus] Marcus is a video and special-effects editor who is currently working on a project for a large client that he is trying to impress. He is looking to purchase new software that will allow him to show off his more advanced skills. He begins researching various applications to compare the functionality of each. Each program will allow him to cut, color, and export clips, however, not all in the same way. He’d like to find a program with an efficient, intuitive workflow. Eventually, Marcus comes across a platform called Ed-It that advertises a straightforward layout that feels comfortable to use and fast export speeds to keep up with his workload. The interface and workflow of Ed-It represents which level of product features?

[car] Car Warranty Voicemails is looking to expand their salesforce. Their salespeople call 65,000 people once per month and each call lasts 15 minutes. Every salesperson has 250 hours of available selling time annually. What size salesforce do they require?

[geographical] A geographical sales organization would not be the best structure if