Your cousin asks you to pledge $5.00 for a school charity on…
Your cousin asks you to pledge $5.00 for a school charity one year. The next year, she asks you to pledge $20.00. And the following year she asks you to pledge $50.00. Even though you would have never agreed to pledge $50.00 the first year, her “gradual buildup approach” is successful. In social psychology, this approach to persuasion is known as the ____.
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