Blaze Pizza is a California-based pizza chain founded in 201…
Blaze Pizza is a California-based pizza chain founded in 2011. This how Blaze Pizza describes itself in the “about us” section of the website: “The story. Our profile. The 411. You get the idea. Ok, we’re gonna keep this quick. Because exceptional quality at lightning fast speed is what we’re all about. Blaze Pizza. Head food guy, Executive Chef Bradford Kent (aka “The Pizza Whisperer”). Fresh, made-from-scratch dough. Healthful, artisanal ingredients on the assembly line. Inventive to classic. You decide. Blazing hot oven + dedicated pizzasmith + 180 seconds = fast-fire’d, perfectly crisp perfection. Sound good? Enjoy the rest of your day.” You were hired to run the brand. As a buttoned-up brand professional, you took the time to gain consumer feedback. This what you learned: POD is pizza customization. POP is fresh ingredients. Demographically, Blaze appeals disproportionately to college students. You were also able to identify the key competitors, and created the attached perceptual map. Blaze Perceptual Map.pdf The next step is to create a message for your marketing initiative. Using Word, PowerPoint, or software of your choice, create a motivating message and upload the file. NOTE: If you have any doubt whether your file uploaded, please also email a copy to me within 2 hours of the start of your exam. It’s better for me to get it twice, than not at all. For your convenience, simply click this link and attach your file: click here
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