ABC, Inc. wanted to sell its airplanes in the country of Mer…
ABC, Inc. wanted to sell its airplanes in the country of Mertenstan, but it lacked access to distribution channels and marketing expertise in the country. Thus, ABC, Inc. had to enter into a strategic alliance with a local jet plane manufacturer to utilize the foreign partner’s well-established distribution channels. Which explanation for entering into a strategic alliance is best illustrated in this scenario?
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