A newly hired brand manager at a premium grocery retailer is…
A newly hired brand manager at a premium grocery retailer is launching a line of high-end, sustainably sourced meal kits. The manager personally views grocery shopping as a quick, low-involvement, emotional errand, they buy what looks good without comparing prices or reading labels. Based entirely on this personal habit, the manager runs flash, aesthetic social media ads, completely skipping detailed ingredient breakdowns or cost-benefit data.What critical error did this manager make regarding the consumer decision-making process?
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