Behavioral economics, introduced by Richard Thaler, refers to the concept that consumers:

Lane is buying a plane ticket to Boston to watch a Red Sox game. She first looks at American Airlines, then at Delta, and finally she looks at JetBlue to compare the overall benefit of flying with that airline. Which decision process is Lane using?

companies should encourage consumers to complain

A consumer is interested in buying a relatively low risk item. This consumer will need less information than a consumer buying a relatively high risk item.

Which of the following indicates an avenue of problem recognition?

The consumer decision-making process starts with ______

Rosita bought a digital camera at what she thought was the best price and features, but felt uncertain about her choice. This is likely an example of:

Lane has an old Mustang she has had for 10 years. When disposing of her car, she will likely experience _____, which will make the disposal even more difficult for her.

The last time she went to the dentist, Laura did not feel she had received good enough service for her money.  ______ would say that there was not a perception of fairness in this exchange.

 Which of the following drugs have studies shown might have the capacity to enhance memory – and was developed to counter narcolepsy (a disease characterized by overwhelming drowsiness during the day and tendency to fall asleep suddenly)