Weak ties are more desirable when the product being marketed requires a high level of trust before consumers would buy it.

Tom just opened up a new family-oriented restaurant in the Hampton Roads area. Given his limited budget, he would like to leverage social media to get the words out about his restaurant. (1) What social media tools would you recommend him to use? Please justify your suggestions. (2) Provide some ideas about how you would use the particular tools that you recommend. Please be as detailed in your answers as possible.

What is one key difference between social media and traditional marketing media?

With the same number of nodes, a directional network has the same number of possible connections as a non-directional network.

The consumers that a company initially spreads its viral message to are called seed consumers.

Please list and briefly describe the five steps in the amplifying fans process. 

Which of the following campaigns is most likely to go viral?        

On Twitter, a user can follow another user, but the other user does not have to follow back. Twitter represents a non-directional network.

Hoping to lure more shoppers​ downtown, a city builds a new public parking garage in the central business district. The city plans to pay for the structure through parking fees. For a random sample of n = 42 weekdays, daily fees collected averaged $155, with a standard deviation of $12.  Complete parts a-c below.  Show as much work as possible.  When using your calculator, please specify the choice and your input values. a.  Create a 95​% confidence interval for the mean daily income this parking garage will generate.  Round your answers to two decimal place. (4pts.) b.  Interpret this confidence interval in the context of this problem (2 pts.) c.  The consultant who advised the city on this project predicted that parking revenues would average ​$160 per day. Based on your confidence​ interval, what do you think of the​ consultant’s prediction?​ Why? (4 pts.)

Suppose that the IQs of students at local university can be described by a normal model with mean 130 and standard deviation of 12 points. a)  Select 9 students at random from this university.  Describe the sampling distribution model for the sample mean