Q5: (12.5 points) Chicago Sports fan Holden Trimble works for a small startup named Ford Motor Company :-). Having learned about this in his MKTG 510 class, Holden is interested in Customer Relationship Management and was happy to know that Ford does a very good job of this. Given this, he has decided that this is something he needs to to get a better grasp of to better understand the company he works for.  1) Please help Holden by explaining what Customer Relationship Management is as well as 2) outlining its key functions.

Q6: (12.5 Points) Another Ford employee, Elan Krakoff loves cars – especially those from the 1920s – 1960s. However, he was also very intrigued when he, a couple of years ago, learned about the new “budget” electric cars offered by Fisker in California. And not just because of the low price… Even though the company recently declared bankruptcy, Elan still feels like the company had a good value proposition. According to Fisker, the base version of the Fisker Ocean delivers an EPA rated all-electric range of 250 miles at the low price of $37,500 (Tesla model 3 started at $42,000 with a range of 220 miles at that same time). The Fisker Ocean further stands out by being the most sustainable SUV ever built with the lowest overall carbon footprint and heavy reliance on recycled materials. And it looks kind of cool :-).  Based on this description and your own knowledge about the car market, how would you present the value proposition for the Fisker Ocean for a target segment of young professionals such as Elan?  It is important to your answer that it is clear you understand 1) what a value proposition is and 2) what goes into writing a good one. 

Q3 (12.5 points): Joe is not Justin’s only friend.  Amy Schnell – when not focused on Disaster Epidemiology — has been trying to think about how she also might be able to help Justin. Amy points out that there is more to do than just segmenting the market — proper targeting is equally important. Before she talks to Justin he wanted to just double check with you. Once he has segmented the market, what are three factors Justin should consider when trying determine what segment(s) to target?

Which holiday is in February?

Which of the following is a song by Taylor Swift?

Which location is not one where aphthous ulcers can be found?  Choose the best answer.

Which form of candidiasis results in ulcerations after wiping off the white top layer?  Choose the best answer.

Which of the following describes why cellulitis is life threatening?  Choose the best answer.

When a party buys all of a firm’s assets in order to take a firm private is referred to as:

As seen in documentary assigned to class and part of team discussion the term “the god of victory” pertains to which of the following companies: