Garmin makes in car GPS devices. Garmin aired an advertiseme…
Garmin makes in car GPS devices. Garmin aired an advertisement for the 2007 NFL Superbowl. The advert is directed in the style of a Japanese 1960s/70s monster movie. A man is sitting in his car. He is having trouble with his map. The map expands and turns into a giant map monster. A Garmin GPS unit turns into a “space hero”, who then defeats the map monster in combat. Which product characteristic is Garmin trying to emphasize in its advert?
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