[VALS] The VALS framework segments consumers based on

[donuts] Samantha Miller created a local donut store called “Donutcha Want It.” Her research indicates that customers fully understand what donuts are and what to expect when buying them. So she does not need to expend effort creating and improving her donuts. Instead, she needs to spend more effort getting her donuts carried in more stores and coffee shops. Based on this description, what business orientation best describes Donutcha Want It’s approach?

[segmentation] Market segmentation stresses ________ and relating them to specific marketing actions.

[Abby] Abby recently reached her goal of becoming a certified personal trainer. She loves going to the gym, learning new exercises, and teaching others how to build muscle and gain confidence. Abby would like to be able to track her workout sessions with a fitness watch and is trying to decide which best serves her workout goals. Below are Abby’s ratings of the three fitness trackers she’s considering on the attributes that matter to her on a 1 (poor) to 10 (excellent) scale. She also rates the importance of each attribute on a 1 (unimportant) to 10 (very important) scale. Based on these ratings and the multiattribute model, which fitness watch should Abby purchase and what total weighted rating does it have?   Apple Fitbit Samsung Importance Battery 7 6 6 9 Heart Rate Tracker 8 5 7 5 Price 2 7 3 7 Design 6 4 8 3

[Kiritsugu] Saber and Kiritsugu have different moral philosophies and ethical behavior. Saber establishes that it is never right to lie and thus always tells the truth no matter how much it may hurt other people. Conversely, Kiritsugu believes it is okay to tell a small lie if the lie will benefit more people by sparing their feelings. Kiritsugu’s moral philosophy is most closely related to

[framework] A market-product grid is a framework to relate

[cloud] Cloud computing, such as Apple’s iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________ change in the marketing environment.

[Old Spice] Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y). They are attractive because they don’t remember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?

[satisfying] Satisfying consumer needs is accomplished by

[Macy’s] Animal testing has become a concerning issue in manufacturing and retailing. Companies and other organizations are releasing apps like CrueltyFree that allows you to scan a product’s barcode with your phone to find out if it is cruelty free or was tested in animals. And consumers are increasingly consulting such sources for input into their purchase decisions. Given these changes, retailer Macy’s has decided to review all the clothes that they sell and only carry those from CrueltyFree-approved manufacturers. Macy’s is an example of a company…