13.  What is the recommended thickness of the relief wax placed under the lingual bar?

Which is NOT one of the four main components of marketing research?

Which of the following is NOT and advantage of secondary data?

What is commercial data?

Which of the following is NOT true of qualitative methods?

Steve Jobs said in an interview that market research is difficult when…

Anna writes the following observation note in her field notes: “It is incredibly hot in the movie theater. People seem uncomfortable”. Joe writes the following observation note of the same event: “The thermostat in the theater reads 80 degrees. People are fanning themselves and removing their jackets. One of the guests in the theater furrows her brow and says to her friend, “Wow! They really need to turn the air on in here.”

While interviewing a respondent about reasons why she does not buy a particular brand of video games, an interviewer gets the following response, “This brand’s games are not sophisticated.” The interviewer asks, “What exactly do you mean by that statement? What makes a game sophisticated?” This exchange is an example of:

Which question is descriptive data ill-suited to answering?

A descriptive study which collects data from the same individuals over an extended period of time is a…