Garmin makes in car GPS devices. Garmin aired an advertiseme…
Garmin makes in car GPS devices. Garmin aired an advertisement for the 2007 NFL Superbowl. The advert is directed in the style of a Japanese 1960s/70s monster movie. A man is sitting in his car. He is having trouble with his map. The map expands and turns into a giant map monster. A Garmin GPS unit turns into a “space hero”, who then defeats the map monster in combat. Which product characteristic is Garmin trying to emphasize in its advert?
Read DetailsFor many product categories, consumer needs are very similar…
For many product categories, consumer needs are very similar across countries. In some categories (e.g., luggage, courier services, and tablet computers), consumers search for the same kind of functional benefits around the world. Which of the following factors that favor globalization of product, would most accurately be associated with this trend?
Read DetailsSingapore has a small population , but English is widely spo…
Singapore has a small population , but English is widely spoken and has a developed infrastructure. The phrase “Asia for beginners” is often applied to Singapore and Singapore is often used by international companies as a first step for Asian expansion. In terms of market attractiveness, Singapore is a _________________.
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