Bayou Belle Water sells water drawn only from a single artes…
Bayou Belle Water sells water drawn only from a single artesian well in southern Louisiana. It has a loyal following in its region. Because Bayou Belle markets the water, just as Coca-Cola, Nestle, and PepsiCo do, Bayou Belle has high resource similarity with these international firms
Read DetailsLampster Corp. is exploring options for entering into intern…
Lampster Corp. is exploring options for entering into international markets. The key stakeholders have expressed a desire for low cost and low risk, and are willing to give up control and to accept low returns. The best type of entry for Lampster would be a strategic alliance
Read DetailsA river barge company can offer cheaper, although slower, pe…
A river barge company can offer cheaper, although slower, per-pound transportation of products to companies when compared with transportation by air, truck, or rail. The river barge company should first target customers whose companies use:
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