Using business-level strategic alliances to hedge against risk and uncertainty is most common in the slow-cycle markets

The Publicis Groupe has three major groups of business (advertising, media, and digital) that share resources and activities. The Publicis Groupe is using a(n) __________ diversification strategy.

Before a firm decides what products to offer and what benefits and features they will have, it must determine all of the following EXCEPT:

A merger is defined as a strategy in which one firm purchases controlling interest in another firm

Close monitoring, formal contracts, and constant vigilance against opportunism increase the probability of alliance success

Firms in slow-cycle markets often use strategic alliances to enter restricted markets or to establish a franchise in a new market

Which of the following is NOT a value-creating activity associated with the differentiation strategy?

The flat-panel television market where prices have come down and competition has become more stable is best characterized as:

A major risk of a network cooperative strategy is that firms gain access to their partner’s partners thus exposing their proprietary processes to loss or theft

Which of the following is NOT a governance mechanism that may limit managerial tendencies to over diversify?