Piaget Watches is a high-end luxury watch company that retail for $15,000+.  When selecting the stores to carry their watches, Piaget uses a(n) ___________________________ distribution strategy.

Which segmentation variable is the most popular?  

Marlboro cigarette sales have dropped significantly every year over the past 10 years.  What stage of the product life-cycle is Marlboro in?     

______________________ can describe, identify or grade the product, and promote the product with graphics.  

UPS delivers products from Amazon (and other retailers) to the final consumer.  UPS would be an example of a(n) ________________________________________ .

A group of entrepreneurial friends were in various stages of the new product development process. After a year of hard work, Melissa finally received five real samples of her new Spanish-speaking doll that will be marketed to preschool children.  John was just starting out by trying to come up with possible ideas for a new company. Kevin ordered 250 of his newly designed razors and began selling them in one small market to see what shoppers thought.  If it went well, he would order more and expand to other regions.  Andrea just began selling her new t-shirts in Target stores nationwide.    Who is in the product development stage? 

A group of entrepreneurial friends were in various stages of the new product development process. Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer. Andrea just began selling her new t-shirts in Target stores nationwide.  Isabel had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration).  After a year of hard work, Melissa finally received five real samples of her new Spanish-speaking doll that will be marketed to preschool children.     Who is in the marketing strategy development stage?

Taco Bell launched a new menu item called the Flamin’ Hot Doritos Locos Tacos!   The company chose to run magazine advertisements introducing their new product.  When creating the ad, they chose to feature the words “Flamin’ Hot” and Doritos, along with a sample product and their company logo.   Using “Flamin Hot” and Doritos, along with the product represents what step in the communication process?  

The channels pictured in the red box below is an example of a(n) _________________________________ .

Dividing a market refers to which concept?