A retail analyst is trying to understand what drives total m…
A retail analyst is trying to understand what drives total monthly spending by customers. She finds that: The correlation between income and spending is r = 0.45 The correlation between loyalty program membership (1 = member, 0 = non-member) and spending is r = 0.50 She then runs a multiple regression with spending as the dependent variable and includes income and loyalty program membership as independent variables. Surprisingly, income becomes statistically insignificant, while loyalty program membership remains significant. Which of the following best explains why income was significant in the correlation analysis but not in the regression?
Read DetailsA restaurant owner wants to understand the relationship betw…
A restaurant owner wants to understand the relationship between customer satisfaction and customers’ perceptions of employee friendliness and knowledge. Based on the SPSS output provided, what is the R-squared value, and how would you interpret it in this context?
Read Details