Article 2: Thirty Years with the Balanced Scorecard: What we…
Article 2: Thirty Years with the Balanced Scorecard: What we have Learned Question: In an effort to answer the research questions presented on page 124, the article begins by attempting to identify the source of ambiguity in the relationship between BSC adoption and firm performance. What are the three potential issues/limitations found in the literature review? Which do you think may have had the greatest impact on the study? Explain.
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