Makegoods are offered when an ad performs better than expected.

                               is/are the additional insertions of an ad placed to make up for a shortfall in contracted an average or minimum rating or impressions.

Which stage focuses on building expectations based on experience?

Which of the following is NOT correct regarding radio as an advertising medium:

Assume that we live in a universe of 100 million TV households. Use the table below to answer the following questions. The CPM for “X File” and “Friends” is _____ and ______, respectively.   Program Rating           Cost of 30”: X File 10 $500,000 Friends 5 $300,000  

An online retailer spent $15,000 on a YouTube video ad, which was shown 10,000 times over the past three months. The ad received 500 clicks. What is the CTR (Click-Through Rate)?

A market has 15 TV households (A to O). Samsung implemented a 4-week ad schedule. Each week’s episode of Desperate Housewives carried a Samsung commercial. For each week, “X” represents households watching the show, Desperate Housewives. “On” means the TV set was on but tuned in to a different show. “Off” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. CAUTION: Please, round off the numbers to the nearest hundredth digit for the whole calculation process, and pick the closest answer.  Week A B C D E F G H I J K L M N O 1 X On X X X Off On On X Off Off On On X Off 2 On X X X On On X Off X X On X X X X 3 X X X Off Off Off On On On On Off On X On On 4 Off X X X Off On X On X X On X On X X What is the reach for the 4 weeks?

Spotify offers banner ads as a primary ad format.

What is the main difference between Upfront and Scatter marketplaces?

Which of the following is a primary ad format in Amazon Advertising?