Consider the following organizational event: Green Horizon,…
Consider the following organizational event: Green Horizon, an environmental group, discovers that one of its major donors is simultaneously supporting a controversial development project that would level a large portion of the wooded area that surrounds the city, displacing many native flora and fauna in the process. Elena, Green Horizon’s chairman of the board, immediately interprets the situation as a threat to Green Horizon’s mission. David, the group’s treasurer, however, sees the donor as an opportunity to expand the organization’s influence. Which concept best explains why Elena and David may construct different meanings from the same event?
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