Being great with numbers, Marcela worked on the sales projections needed for her new clothing store.  What stage of the new product development process is Marcela in?  

While Matt was driving, his check engine light came on his dashboard.  He decided to take his car to the Meineke to have the engine checked.  Meineke is an example of a(n) ___________________ .

Red Bull targets people who drink a lot of energy drinks in order to maximize sales.  They are using which type of segmentation strategy?  

Shein (an online retailer selling womens and mens clothing / accessories) is trying to increase sales by offering a discount for first-time shoppers on their site.  They are using which segmentation strategy?   

Walgreens encourages all their customers to sign up for their myWalgreens program, which gives the user coupons on many of the products they purchase. Walgreens knows that there are many competitors who sell many of the same products as they do, so they hope this will be an added incentive to shop at Walgreens. This segmentation strategy is called _________________________________ .   

Publix, Winn-Dixie, Whole Foods, Trader Joe’s and other nationwide grocery stores purchase Campbell’s Soup products which are eventually sold to final consumers (like us).  This is an example of ___________________________ . 

When a company “divides the market”, they are doing which concept?

Hawaiian Tropic sunscreen sales tend to increase during October – March in warmer climates like Florida.  That’s why the company sends more products during this time to these locations and less to the colder climates.  This is an example of ____________________________________________ .  

Companies like IKEA send out catalogs showcasing their products and inspiring home décor ideas, which can drive customers to their stores and websites. This is an example of _________________________________ .  

Frosted Flakes are fortified with several vitamins and minerals, including Iron, Vitamin A, Vitamin C, Vitamin D, and various B vitamins. They market to those people who might not get enough of their daily vitamins from other sources. Frosted Flakes are using which type of segmentation strategy?