Assume that we live in a universe of 100 million TV househol…
Assume that we live in a universe of 100 million TV households. Use the table below to answer the following questions. The CPM for “X File” and “Friends” is _____ and ______, respectively. Program Rating Cost of 30”: X File 10 $500,000 Friends 5 $300,000
Read DetailsA market has 15 TV households (A to O). Samsung implemented…
A market has 15 TV households (A to O). Samsung implemented a 4-week ad schedule. Each week’s episode of Desperate Housewives carried a Samsung commercial. For each week, “X” represents households watching the show, Desperate Housewives. “On” means the TV set was on but tuned in to a different show. “Off” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. CAUTION: Please, round off the numbers to the nearest hundredth digit for the whole calculation process, and pick the closest answer. Week A B C D E F G H I J K L M N O 1 X On X X X Off On On X Off Off On On X Off 2 On X X X On On X Off X X On X X X X 3 X X X Off Off Off On On On On Off On X On On 4 Off X X X Off On X On X X On X On X X What is the reach for the 4 weeks?
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