Interacting with consumers via portable technology such as smart phones, tablets, and wearable screens is referred to as ________.

Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else.

A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys.

A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.

A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.

A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.

A supplier is an external stakeholder that

The federal government sometimes taxes dividends and capital gains at different rates. Other things held constant, if the tax rate on dividends is high relative to that on capital gains, then individuals with low taxable incomes should favor stocks with low payouts and high-income individuals should favor high-payout companies.

Through ________ activities, a firm gathers and analyzes publicly available information about rivals.

A plasma cell can be defined as: