Agenda-setting theory refers to the media’s ability to change public opinion on controversial issues.

Mary Pickford was able to start United Artists because ______.

Oligopoly is the term for a business situation in which a few firms control most of an industry; film studios and record labels are examples.

What are two major facets of the relationship between books and television?

Oligopoly is the term for a business situation in which a few firms control most of an industry; film studios and record labels are examples.

Which of the following is not a common characteristic of private or proprietary mass media research?

Audiotape was developed by the Japanese after World War II.

Large companies are increasingly beginning to dominate the magazine business.

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

To become a mass medium, the early silent films had to offer what books achieved: the suspension of disbelief and stories that engaged an audience’s imagination.