List and briefly explain at least four (4) of the most important guidelines for dealing with the media. Number each part.  DO NOT COPY and PASTE. This should be your own words and should be related to what is found in the textbook.

While traditional media are still vital in shaping the news agenda, public relations professionals must remember that ________.

What are the three media categories with which public relations practitioners work?

To deal effectively and ethically with media professionals, public relations practitioners should ________.

Please write your name to agree to be as respectful during your Honorlock sessions for assignments, quizzes, and exams as you would be in an actual classroom. This includes being fully dressed AND avoiding cursing, making faces, or having tantrums.

From plotting a political campaign to promoting a product to confronting a crisis, the first step in solving any public relations challenge is to ________.

Why is it obligatory to begin any public relations campaign with research?

When a public relations professional and her team project the hits a website will receive based on competitive data, they are doing which of the following?

Which of the following is NOT true of research?

A communications audit is designed to help an organization determine ________.