[Spotify] Spotify recently performed market research to determine the most important objective for promoting their streaming service. This research found the following: 100% – Total Potential Market 95% – Awareness 85% – Knowledge 80% – Like 65% – Intend 55% – Listen What objective should Spotify’s promotions target?

[Nathan] Nathan is the proud owner of a Subaru. His very first car was a Subaru Outback and he loved it so much that he has never replaced it.  He takes his Subaru on long road trips, excursions through the woods, and joy rides on the beach with other Subaru owners on the weekends.  Which of the following concepts apply to this scenario? I. Line Extension II. Consumer-Brand Relationship III. Category Extension IV. Brand Communities

[online performance] A business hoping to generate large online sales through posting ads on social networking sites but only pay when an ad actually generates a sale should use a performance measure of:

[airports] As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of nontraditional advertising options—in airports, doctors’ offices, health clubs, or theaters, which are referred to as

[industrialization] The “industrialization of service,” such as the process used by McDonald’s to teach employees how to make a Big Mac, attempts to improve which characteristic of services?

[advertisers] Advertisers use a mix of media forms and vehicles to maximize the _________ of the message to the target audience while at the same time minimizing __________.

[AE] American Eagle is a popular clothing company that is trying to gain more sales by increasing promotion efforts. The CEO decided to implement the following strategies. AE sent their loyal customers a mail postcard promoting their new summer collection. AE created and paid for billboards to be designed and later placed along the most popular highways across the US.  AE distributed coupons in popular malls where their stores are located What promotional mix tool did AE use in each of these strategies, respectively?

21) [Harry Winston] John Rollins is a sales rep for Harry Winston, a maker of luxury jewelry. He is planning on making a sales call to Kim Kardashian, and wants to make certain that he does well. He collects samples of his company’s best pieces, watches red-carpet videos to see what sort of jewelry KK likes to wear, and determines which of his company’s pieces are most likely to resonate with KK. What stage of the selling process is John engaged in?

[Roger] Roger is watching a new movie called Canine Park about how a theme park for dogs goes horribly wrong. During the movie, a picture of a Red Bull energy drink appears for only one frame, which is too fast to be noticed by viewers. What type of advertising stimulus does Red Bull use during the movie?

[communication] In the communication process, the 18- to 34-year-old men who see a NASCAR TV commercial advertising P&G’s Old Spice High Endurance antiperspirant are called