When deciding how to promote her new art gallery, Lila Williams decided that she did not need to throw a large grand opening reception. Instead, she promoted the center to the local artists groups and art schools in the area. Lila Williams was engaged in a concentrated targeting strategy.

Whenever the president of the local public university promotes the institution, he emphasizes the university’s price most often because its tuition is much lower than neighboring private colleges, while students still receive a high-quality education with a student-centered faculty. He is positioning the institution based primarily on

If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n) ________ to purchase additional quantities of the item.

Consumers involved in habitual decision making engage in little conscious decision making.

Which ethnic group in the United States represents a marketing opportunity for firms because it tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. Consumers became aware of this and also became more interested in these types of vehicles. In this situation, the movie stars acted as

Marketing analytics is one tool marketers can use to become more value driven.

When the luxury auto brand Mercedes-Benz needed to target affluent potential customers with the launch of its new E- and C-class models, it turned to ________ because its users represent a professional audience that aligns with the company’s target customer base.

A franchise agreement refers to collaborative relationships between independent firms that do not invest in one another.

What is an example of an ethical decision-making metric?