A hotel’s marketing team is planning a campaign using the following customer persona: Priya is a 31-year-old product manager who researches trips on her phone during her commute. She trusts other travelers’ reviews more than claims from hotel brands and gets frustrated when resort fees appear late in the booking process. She is active on TikTok and uses Google Maps to explore hotels and read guest reviews. Which marketing action best fits this persona and would help her decide whether to book?

Part 3: Short answer essay Answer all three essay questions. Use course concepts and terms where relevant, and provide support for your choices.  Case: The AlderThe Alder is a fictional 48-room boutique hotel in a mountain town. Its average room rate is $289 per night, and approximately 35% of its bookings come through online travel agencies (OTAs). Its target market is affluent millennial travelers. The hotel also owns Harvest Table, a new restaurant on its ground floor. Harvest Table has no customer reviews yet, and most local residents are unfamiliar with it.

Go ahead and show your blank scratch paper here.  Take a deep breath and trust yourself. You’ve got this!

You made it to the end! Good job!  Don’t forget to show your scratch paper before submitting. 

A patient has a rare genetic mutation that causes protein sorting errors inside their cells. Ribosomes synthesize proteins normally, and the rough ER folds them correctly. However, proteins arriving at their destination are missing crucial sugar molecular “labels” and end up sent to the wrong cellular location or lost entirely. Based on these symptoms, which organelle is failing?

A researcher wants to isolate intact human red blood cells for an experiment. By mistake, they mix the cells with pure distilled water (0% NaCl) instead of normal physiological saline (0.9% NaCl). What will happen to the cells, and how can the researcher correct the solution to prevent cell damage?

Cortisol is a steroid hormone derived from cholesterol. Insulin is a large peptide hormone made of linked amino acids. Based on their chemical structures, how do these two hormones interact with target cells?

Can you see the Google form?

Which adventitious sound may clear after the client coughs?

Which of the following best explains why Retrieval-Augmented Generation (RAG) systems require strict access control mechanisms?