Google is a firm that is proactive, innovative, and risk-taking.  From this description, we can most accurately conclude that Google has a high level of _________.

The idea behind blogs is that they:

True You Cosmetics, the company profiled in the opening feature in Chapter 11, sells cosmetics products.  The company’s marketing efforts to date have focused heavily on:

An increased focus on health and wellness has resulted in a number of new business ideas including healthier foods and beverages, yoga instruction and training centers, and nutrition consulting.  An increased focus on health and wellness is an important __________ that is creating opportunities in many areas for entrepreneurial firms.

There are two major advantages of getting a loan versus investment capital:

_____________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business in exchange for an initial franchise fee and an ongoing royalty.

The five-stage creative process, the flash of recognition, or what is sometimes referred to as the “eureka” experience, occurs in the ________ stage.

An opportunity has the following four essential qualities:

The ___________ is a short overview of the entire business plan.

____________ are similar to economies of scale, except the advantage comes through the range of a firm’s operations rather than from its scale of production.