Discussion Question: Summit Corp., a leading U.S. consumer p…
Discussion Question: Summit Corp., a leading U.S. consumer products company, has set the strategic growth direction by expanding its market coverage to include highly populated countries in Asia with China and India being the top two targets. The top executives at Summit Corp. have also recognized this growth strategy while promising with high growth potentials, there are quite high variations in demand characteristics, consumption patterns, cultural aspects, and legal systems among those countries. The top executives at Summit Corp. are committed to this strategic direction and seek a recommendation from you regarding how Summit Corp. should be organized in implementing its growth strategy. What type of organizational structure and control you would recommend to Summit Corp’s top executives? Why?
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