By narrowly defining its business as “printing books” instead of “empowering imaginations,” a children’s book publishing company would more than likely experience:

After watching his company’s sales drop over the last year, the CEO of a company that manufactures products used to care for horses has determined that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following is the first action the company should take in order to achieve this goal?

A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.  (ie. Henry Ford’s Model T)

A nurse is preparing to don a gown to enter the operating room. Which action indicates that additional teaching is needed?

The nurse is caring for a group of hospitalized patients. What should the nurse do FIRST to prevent infections?

_____ is/are considered to be the “glue” of successful implementation that binds the entire organization together as a single, functioning unit?

When Apple Inc. originally introduced its iPhone it was priced at what many believed to be about as high as the market would allow. Within weeks Apple lowered the price of the iPhone. It appears that Apple Inc. entered the market with a _____ approach to pricing the iPhone.

In managing customer relationships, it’s important to realize that customer satisfaction is achieved by meeting or exceeding _______.

Marketing managers who attempt to raise the quality image of their product by selling it at high prices are following a(n) _____ strategy.

South Africa’s Competition Commission accused South African Airways of conspiring with its partner, Germany’s Lufthansa, to set prices on flights between Cape Town, Johannesburg, and Frankfurt. As a result, the two airlines were charged with: