Bonuses are funds vendors give retailers to cover lost gross margin dollars due to markdowns needed to sell unpopular merchandise.

A co-op (cooperative) program is a promotional program undertaken by a vendor and a retailer working together.

The retailer allocates the budget to areas that will yield the greatest return. This approach for allocating a budget is referred to as the _____.

Bonuses are funds vendors give retailers to cover lost gross margin dollars due to markdowns needed to sell unpopular merchandise.

Slotting allowances are charges imposed by a retailer to stock a new item.

Wholesale markets for retail buyers include only annual trade shows.

_____ is based on the economic principle that firms should increase communication expenditures as long as each additional dollar spent generates more than a dollar of additional contribution.

The famous designer, Isaac Mizrahi, made a scheduled appearance at Borders bookstore in Mall of America to sign copies of his book “How to Have Style”. This is an example of what type of communication method?

_____ are charges imposed by a retailer to stock a new item.

Why are inventory carrying costs higher for retailers who source internationally?