Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.

14. Which papillae are bigger than other papillae and are arranged in a v-shaped way in the back of the tongue near the throat? A. Foliate Papillae B. Fungiform Papillae C. Circumvallate Papillae D. Sphinoform Papillae

20. Which of the following eye structures is the white of the eye? A. Cornea B. Lens C. Sclera D. Choroid

52. The macula housed in utricle has hair cells which are associated with horizontal equilibrium. A. True B. False     

8. Most of the fibers around the outer hair cells are efferent fibers that convey messages from the brain; usually active with loud sounds to activate a feedback loop to dampen the motion of the outer hair cells (e.g. the outer hair cells become stiff).  A. True B. False

11. In gustation, as the dendrites take a signal from the receptor cell to the brain, the 2 types of gustatory cells release which two as neurotransmitters (or serve as neurotransmitters)? A. Acetylcholine, ATP B. Acetylcholine, Serotonin C. Serotonin, ATP D. Serotonin, Norepinephrine

A reference group to which one does not wish to belong is a(n) _____ group.

18. Which receptors are associated with both static and dynamic equilibrium? A. Tarsal Plates B. Macula C. Crista Ampullaris D. The Spiral Organ of Corti

30. What mechanism prevents an aggregation of platelets on undamaged tissue during hemostasis? A. Systemic vasoconstriction B. Nitric Oxide formation leading to vasoconstriction on the damaged tissue C. Nitric Oxide formation leading to vasodilation on the undamaged tissue D. Phosphodiesterase breaking down cGMP

23. Which of the following is NOT an event associated with accommodation of the lens for close vision? A. There is bulging of the lens B. Refractory power of the lens decreases C. Ciliary muscles contract and move toward the lens D. Contraction of circular muscle is mediated by parasympathetic fibers of oculomotor nerves