James likes learning about the latest technologies in smartphones. He finds it gratifying to learn more about new models in the market and changes his phone every few months. Which of the following is exemplified by James’ involvement with phones?

Prime Inc. is a company that manufactures and markets suits for professional kayakers. These consumers are predominantly males in the age group of 25-45 years. This market segment that Prime serves with a specific marketing mix is called its _____.

Jennifer wants to buy Shine a hand dishwashing detergent that positions itself as a product that can help one achieve “sparkle and shine” in front of guests. In buying Shine, Jennifer is primarily influenced by a(n) _____ focus.

Salespeople are trained to assess a potential consumer’s attitude toward their company’s offerings and to attempt to change that attitude if it is not positive. There are several techniques that help salespeople accomplish this attitude change in potential consumers. Salespeople attempt to change consumer attitudes about their products through _____.

The management at Drops & Dew, a newly established winery, uses golden packaging for its products and uses calligraphy to write the product details. Which of the following is most likely to be the consumers’ response toward the marketing message?

Kyra is so lost in window shopping that she does not realize that it is way past eight at night, and she needs to head home now. Which of the following terms best describes Kyra’s deep involvement with window shopping?

A scientist is studying a pollutant that acts as an endocrine disruptor, affecting the reproductive success of a fish population. The pollutant is a lipophilic molecule, poorly soluble in water, and persists in the environment. Which of the following pathways is most likely responsible for the observed effects?

A community living near a former industrial landfill is concerned about potential exposure to polychlorinated biphenyls (PCBs) found in the soil. The most significant long-term exposure pathway for the community is likely to be:

In circuit switching network, how many dedicated transmission lines would be required for 800 users? 

With Persistent-HTTP, multiple objects can be sent over single TCP connection between client and server.