[Sezzle] Sezzle is an online program that allows online shoppers to split their payment amount over time. Therefore, customers can receive their product immediately while paying off the cost of the product. What is the main type of utility discussed in lecture that Sezzle provides?

[Aquafina] A customer consistently buys Dasani water when he purchases water. One day on a whim he decides to try Aquafina instead. He decides he likes the Aquafina water more and henceforth only buys Aquafina when he purchases water. Based on the discussion in class what brand loyalty status would we use to classify this customer?

[meal] The industry sales for at-home meal delivery kits in the U.S. in 2018 are listed below: Company Sales Revenue Hello Fresh $82 million Blue Apron $66 million Home Chef $25 million Plated $12 million All Others $45 million What was Home Chef’s market share by revenue in 2018 (rounded to the nearest whole percent)?

[Wendy’s] For 2021, Wendy’s wanted to make some changes to its look to attract more new customers. To gain more attention to its restaurant, Wendy’s decided to flip its “W” upside down to make an “M.” Now McDonalds is suing Wendy’s for violating its trademark on its famous “M.” Which law will McDonalds use in court to protect its trademark?

[Healthy] Healthy Co. is a company that sells healthy foods to different groups of people. They have products tailored to people who want to lose weight, people who want to avoid animal products, and people who have allergies that prevent them from eating particular foods. What targeting strategy is Healthy Co. using?

[Alberto] Alberto just started his summer internship at REEF Technology and received weekly gross income of $1,200. REEF deducts 7% in federal income tax along with $50 in state and local taxes. Alberto also needs to pay $120 in groceries and $400 in rent. And he is hoping to be able to take a $200 trip to see friends in New York. What is Alberto’s weekly discretionary income?

[cakes] Max Baker is buying a new dishwasher for his company, Cakes Delight. He wants a solution that will last for the next 15 years. He is considering either keeping his existing dishwasher, which is expected to last for at least 15 or buying a newer machine. The table below gives the costs associated with each option. Use value analysis to find the total life cycle cost of both options over a 15-year period. What is the cost difference and which option should Max choose for Cakes Delight?   Old Model New Model   Purchase Price $0 $500   Repairs (Annual) $40 $15   Energy (Annual) $45 $30

[Walmart] Walmart asked that Procter & Gamble (P&G) electronically link to its computerized cash register scanning system, allowing for direct electronic ordering and replenishing for all of its stores. This way, Walmart can tell P&G what merchandise it needs, along with how much, when, and to which store to deliver on a daily basis. Walmart is engaged in

[Kones] Kenny’s Kones sells ice cream cones and supplies to many mom-and-pop ice cream parlors. Kenny’s has done research every year around June to forecast their sales for the summer. It is hard for them to make this estimate because it is based on how well the ice cream stores do. This year, they believe they will need to produce more cones due to a recent increase in the number of consumers interested in special flavors available at ice cream parlors. Which marketing concept describes why it is so hard for Kenny’s Kones to estimate what they will sell?

[VALS] The VALS framework segments consumers based on