Gita markets integrated communication systems to small businesses throughout a three-state region. She enjoys meeting business owners and helping solve their problems. But when unexpected wildfires make travel difficult, Gita develops a virtual sales presentation which proves effective. Which concept in successful marketing planning is exemplified in this scenario?

The marketing management team of a furniture manufacturer is considering opening a new plant in one of several developing countries. Before they decide where to build, they want to conduct some preliminary research including local population demographics and lifestyle characteristics. However, the governments in several of these countries do not have a department that collects these data, and no independent research firm has measured any of these areas. Which issue with secondary data in global markets does this illustrate?

________ is the net benefits (or costs) associated with a product or service, and it is affected by the buyer’s trust that the company will keep its promises.

A marketing manager is interested in the relationship between the location of their stores and the level of sales. To test whether moving a store will lead to a change in sales and, if so, how much of a change, the marketing manager should use ________ research.

The proprietor of a motorcycle dealership wants to learn if their customers buy their motorcycles primarily for work transportation, for leisure travel, or for other reasons. In this case, which research will result in the most appropriate way to explain the nature of this relationship?

Which element helps avoid scrambling to decide how to adjust marketing strategies when performance against a forecast is higher or lower than expected?

Companies sometimes charge internally to move products between subsidiaries or divisions, causing the local subsidiary to add a markup to the final price. This is called

Charging a price that is lower than actual costs or less than the company charges in its home market is called

Prices of products are often higher in a foreign country than the home country due to transportation charges, taxes, tariffs, and exchange rate fluctuations. This change in price from home country to foreign country is referred to as

A well-established U.S. beverage company wants to expand sales into South America. According to Igor Ansoff’s Product-Market Combinations Matrix, this would be classified as a ________ strategy.