Should public relations practitioners include attachments when sending a news release to a journalist?

Of the following items, which one should a professional news release NOT include?

Seitel’s four-part formula for writers tells us to ________.

Motivating prospective customers to action describes what ________ is effective at doing.

Which of the following should NOT be part of what public relations practitioners do in an integrated marketing communications project or campaign?

________ underscores the value of tying mascots to products.

The intersection of public relations and publicity, advertising, sales promotion, and marketing is referred to as ________.

What is third-party endorsement?

That the genuine, confident speaking style of Barack Obama helped him win the presidency supports the theory that ________.

First and foremost, the public relations practitioner is ________.