People in organizational units play specific roles when choosing products or services. Which role brings up the idea or identifies the need?

The Gartner hype cycle, developed by a research firm by the same name, is a widely used approach to help analysts chart the progress of a technological innovation. What is the first phase in the life cycle?

In Freud’s conception, the ___________ operates on the pleasure principle, that is, our basic desire to maximize pleasure and avoid pain guides our behavior.

The Hidates, American Indians of North America, wear feather ornaments that indicate how many people they have killed. What purpose does this decoration serve?

Consumer confidence __________.

In most cases, we model our behavior to be in line with what we think the group expects us to do. Sometimes, however, we also deliberately do the opposite if we want to distance ourselves from .

Akin to the experts who choose pieces of art to display in an exhibition, similarly assemble merchandise on behalf of manufacturers or stores.

Approximately one-sixth of the population is quick to adopt new products and another one-sixth, known as __________, are slow. The remaining two-thirds of the population, known as _________, fall somewhere in the middle.

________ refers to the belief that other places are inferior to one’s own.

Which statement about business-to-business (B2B) buying is true?