Virgin Group Ltd. successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses. Virgin follows a(n) __________ diversification corporate strategy.

Customer ratings of products they bought online is an example of: 

The cost-minimization approach of managing alliances is more expensive to put into place and to use than is the opportunity-maximization management approach

International strategic alliances are less risky than domestic strategic alliances because of diversification across countries

One area in which joint ventures are effective is the transfer of tacit knowledge as illustrated in the joint venture that created Shanghai GM Co

The chief disadvantage of being a first mover is the:

EllEx Enterprises is entering into a cooperative strategy with YRPA. In order to have the best chance of success, the managers of this strategy should concentrate equally on both tangible and intangible assets

Because of the lack of protection of intellectual property in some foreign countries, licensing arrangements are one of the best ways for a firm to protect its technology from being appropriated by potential competitors

The effectiveness of any of the generic business-level strategies is contingent on both:

A firm that is LEAST likely to launch competitive actions is one that has: