What is perhaps the most important economic reality in the United States over the last 50 years?

In 2005, the American Marketing Association changed the definition of marketing that had stood for 20 years. The major changes in the definition included a shift from delivering the 4 Ps (product, price, place, promotion) to delivering __________ and a shift from creating exchanges to creating __________.

Marketing objectives should be stated in quantitative terms so as to allow what?

Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.

Although internal data sources have a number of advantages, one of their biggest problems is:

List the elements that make up a marketing program.

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.

Changing value propositions in today’s economy—such as changes caused by the growth in e-commerce—have forced marketers to learn a tough lesson about customers. What is that lesson?

__________ firms are those that successfully generate, disseminate, and respond to market information.

Profit would be an example of a(n) __________.