State two of the suggestions/questions Donald Miller makes when crafting a marketing message. 

What is the numeric figure that represents high elasticity?

How do the cultures of West Point and Google differ? 

Basic Economic Theory tells us that the ideal situation is to have low demand and high supply, because that way you will not run out of inventory. 

What (if anything) did Milton Friedman feel  was missing from the GDP formula? (Choose all that apply) 

A good mission statement can be free form and does not need any structure.

The book talks about eating at McDonalds as being elastic; but choosing a Doctor, especially if you are in need of emergency surgery, as being inelastic. 

Style is the aggregate behavior, thoughts, beliefs and symbols, or [answer1] of an organization.

Microeconomic trends focus on larger scale issues in the economy, such as GDP and Unemployment.

Please state one of the five forces in Michael Porter’s Five Forces Theory? [answer1] Is this theory more internally or externally based? [answer2]