Define and describe the role of marketing.    Maximum points will be given for the key details learned in our course. 

By definition, operation management is primarily concerned with_________________.   Choose the response that best completes the above statement.

The purpose of a non-profit business is to________________________________________. Select a statement that best completes the sentence above. 

Select the answer that best completes the sentence below.   Branding is an important marketing tool that creates competitive advantage. The following are all attributes and functions of branding EXCEPT:

Which of these choices is not a step in defining the target market?    

Which of the following is not a common production process?  

Facility locations have to be strategically selected and are a critical component of effective production processes. List 3 or more specific things a business must consider when deciding where to set up their facility. Only examples discussed in class will be eligible for points.  

Which of the following is not a customer buying process stage?

Is the statement below true or false? Loyalty programs are common forms of sales promotion. 

Is the statement below true or false? Fiscal policy involves policies that affect bank lending interest rates and financial capital markets.