______________ is $s spent on advertising divided by all $s spent on advertising by industry.

Competitor innovations are part of which of the four SWOT elements?

The _____ step in focus group research is to choose a moderator.

When domestic and global sources in existing trading alliances come under pressure to innovate, to reduce prices and increase services:

The sequence of steps in the 3D segmentation process is?

_________ leads as the innovator and mass market trendsetter in reducing supply-chain and distribution costs.

All products and services are _________ to achieve an end?

Which of the following is not a psychographic segment variable?

Increased customer satisfaction is ________ creator of capital.

The number one determinant of website customer satisfaction is_________.