The retailer REI runs the following ad on its Instragram page: Assume that this ad represents an effective communication of the REI brand pyramid. Using the brand pyramid model articulated in Romancing the Brand, articulate the REI brand pyramid. Please write you answer in a table in the order of the pyramid as we discussed in class (shown below). You will need to define each piece of the pyramid and how it is communicated. Top of Pyramid Level below top 2nd level below top Etc Etc Bottom of pyramid  

A global airline is deciding between: Creating a fully owned animated global character who represents hospitality and reliabilityOR Signing a famous travel vlogger with 25 million followers. Which argument most strongly supports creating and owning the character rather than hiring the celebrity?

At what temperature does water both FREEZE and MELT?

In your own words, describe how soap works with water to clean up grease and grime.  Make sure to use information about the IMFs as well as characteristics of the soap molecules themselves in your response.

The letters “pH” stand for the three words __________________________________________, referring to the fact that calculating pH involves using the logarithmic scale.

In a chemical equation, all of the atoms, molecules, and compounds to the RIGHT of the arrow are called _______________________.

Which of the following household items is acidic?

When more energy is released in a chemical reaction than is required, we say that reaction is ______________________.

Water can absorb a lot of energy without raising its temperature by many degrees.  For this reason, we say that it has a high (2 words) ____________________________.

What are 3 things that impact the rate of a chemical reaction?