According to the textbook, opportunities are ___________.

Andy Dungy owns a company that makes Apple iPod, iPhone, and iPad accessories.  He is trying to increase his sales, primarily because he knows that increasing production lowers his average cost of each unit produced.  The reason for growth illustrated in this example is:

Google is a firm that is proactive, innovative, and risk-taking.  From this description, we can most accurately conclude that Google has a high level of _________.

The idea behind blogs is that they:

True You Cosmetics, the company profiled in the opening feature in Chapter 11, sells cosmetics products.  The company’s marketing efforts to date have focused heavily on:

An increased focus on health and wellness has resulted in a number of new business ideas including healthier foods and beverages, yoga instruction and training centers, and nutrition consulting.  An increased focus on health and wellness is an important __________ that is creating opportunities in many areas for entrepreneurial firms.

There are two major advantages of getting a loan versus investment capital:

_____________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business in exchange for an initial franchise fee and an ongoing royalty.

The five-stage creative process, the flash of recognition, or what is sometimes referred to as the “eureka” experience, occurs in the ________ stage.

An opportunity has the following four essential qualities: