Persuasive theory proposed by Leon Festinger that says that…
Persuasive theory proposed by Leon Festinger that says that when an individual entertains two or more contradictory attitudes, values, beliefs, or behaviors at the same time, they look for a way to “solve” the problem by possibly changing their attitudes, values, beliefs, or behaviors.
Read DetailsThe theory that states that there must be three necessary co…
The theory that states that there must be three necessary conditions for it to work: Strong aversive consequences for not changing beliefs/behaviors. Freedom to make a new choice. Insufficient External Justification – using reasons outside of one’s own control to support the current belief/behavior – must not be strong enough to keep person from making a new choice.
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