Which of the following statements regarding environmental scanning is the most accurate?    

The benefits or customer value received by users of a product is called   

Segmentation based on where prospective customers live or work is referred to as    

The benefits or customer value received by users of a product is called   

Which of the following statements regarding environmental scanning is the most accurate?    

Segmentation based on where prospective customers live or work is referred to as    

Offering a product for sale in a small geographic area to help evaluate potential market actions is called a(n)    

____________is a vague term generally used to describe large amounts of data collected from a variety of sources and analyzed with an increasingly sophisticated set of technologies.  

Growth of green technologies such as smart grid electricity services, online energy management, and consumer-generated energy are forces that would be identified through an environmental scan.  

The human body has only one ___ but has two of each of the rest of these vessels.