“85% of consumers purchase IBM computers rather than Macintosh; all those people can’t be wrong. IBM must make the best computers.”

The theory that states that there must be three necessary conditions for it to work: Strong aversive consequences for not changing beliefs/behaviors. Freedom to make a new choice. Insufficient External Justification – using reasons outside of one’s own control to support the current belief/behavior – must not be strong enough to keep person from making a new choice.

It’s not necessary to cite your source for any graphical aids that you might use.

The type of persuasive speech where you talk about whether something is right/wrong, good/bad, moral/immoral, best/worst, etc.

Which one of the ways to Boost Your Credibility are the following examples of? Wearing appropriate and attractive clothing. Mentioning what you have in common. Being friendly and enthusiastic. Relating to listeners’ situation, feelings, and motives.

The Five Basic Reasons Persuasion is Important Today are: Number of persuasive communications grown exponentially Persuasive messages travel faster than ever before Persuasion has become institutionalized Persuasive communication has become more subtle and devious Persuasive communication is more complex than every before

The type of persuasive speech where you talk about what something is or is not.

Examples are an excellent way to get an audience involved in a speech even though research has not found that examples have much of an impact on audience beliefs.

“We go to war with Canada, or else Canada will eventually grow in population and overwhelm the United States.”

Which one of the following is NOT a way we discussed for you to Establish Expertise to boost your credibility?