Anna writes the following observation note in her field notes: “It is incredibly hot in the movie theater. People seem uncomfortable”. Joe writes the following observation note of the same event: “The thermostat in the theater reads 80 degrees. People are fanning themselves and removing their jackets. One of the guests in the theater furrows her brow and says to her friend, “Wow! They really need to turn the air on in here.”

While interviewing a respondent about reasons why she does not buy a particular brand of video games, an interviewer gets the following response, “This brand’s games are not sophisticated.” The interviewer asks, “What exactly do you mean by that statement? What makes a game sophisticated?” This exchange is an example of:

Which question is descriptive data ill-suited to answering?

A descriptive study which collects data from the same individuals over an extended period of time is a…

In 1-2 paragraphs state your opinion on the market research issue and why you hold this opinion.  The question does not have a right or wrong answer. However, it does require you to support your opinion with logic and give reasons for your opinion. Would you support stronger data privacy regulations on businesses in the US? Why or why not?

_____ is information collected specifically for a current research problem or opportunity.

The human tendency to interpret new evidence in a way that supports one’s existing beliefs is called….

According to the law of demand, holding all else equal, when the price of pizza rises, we would expect the quantity of pizza purchased over time to:

“The servers both wear clean, red shirts that are tucked into blue jeans. One server wears pink rhinestone shoes and the other wears a pair of black converse shoes.” The above is an example of…

What kind of data does this survey question give you? How much money do you make in a year? __ Less than 25k __ 26k-75k __ 76k-200k __ More than 200k