[blogs] Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

[Fred] Fred is starting his own chocolate company “Chocolate Fever.” He has begun the process of creating his brand and contracts a local ad agency, PrizeEyes, to make a creative TV commercial about chocolate for his new company. Once the production of the commercial is complete, Fred has his marketing manager arrange to show it on two local TV stations, since PrizeEyes does not purchase media. What type of ad agency is PrizeEyes?

[order taker] Two types of order takers exit. _________ visit customers and replenish inventory stocks of resellers, whereas ___________ typically answer simple questions, take orders, and complete transactions with customers.

[Sensodyne] Sensodyne, a toothpaste company, held an exhibition in London called The Great Sensitivity Test in anticipation of launching a new toothpaste. The exhibition advertised an attempt to break the world record for the most people taking part in an oral hygiene lesson. Attendees could win prizes by competing in the “How sensitive are you?” game, post selfies with a giant molar, get a dental checkup, and of course could learn tips for effective oral hygiene. What type of IMC tool did Sensodyne use in this example?

[bus. product] An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

[metric] The total number of people who connect with an online post (for example, “like” or make a comment) divided by the total number of people seeing the post is the

[internal] The concept of internal marketing is based on the notion that a service organization must focus on its __________ before successful programs can be directed at customers. 

[Spotify] Spotify recently performed market research to determine the most important objective for promoting their streaming service. This research found the following: 100% – Total Potential Market 95% – Awareness 85% – Knowledge 80% – Like 65% – Intend 55% – Listen What objective should Spotify’s promotions target?

[Nathan] Nathan is the proud owner of a Subaru. His very first car was a Subaru Outback and he loved it so much that he has never replaced it.  He takes his Subaru on long road trips, excursions through the woods, and joy rides on the beach with other Subaru owners on the weekends.  Which of the following concepts apply to this scenario? I. Line Extension II. Consumer-Brand Relationship III. Category Extension IV. Brand Communities

[online performance] A business hoping to generate large online sales through posting ads on social networking sites but only pay when an ad actually generates a sale should use a performance measure of: