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A question in a design brief should be, “Who comprises the k…

A question in a design brief should be, “Who comprises the key audience?”

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To guarantee typographic legibility, set type slightly bigge…

To guarantee typographic legibility, set type slightly bigger for the screen than you would for print.

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A logo standards guide explains and presents example of how…

A logo standards guide explains and presents example of how the logo and related graphic elements should look in various media.

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Unity is a visual pulse and flows from one graphic element t…

Unity is a visual pulse and flows from one graphic element to another.

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Information architecture is the organization of website cont…

Information architecture is the organization of website content into hierarchical order.

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A hue may look warm or cool in temperature, which refers to…

A hue may look warm or cool in temperature, which refers to  whether the color looks hot or cold.

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Neutral typefaces tend to have discreet design characteristi…

Neutral typefaces tend to have discreet design characteristics.

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Variation and contrast in text type hinders reading.

Variation and contrast in text type hinders reading.

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Using very different typeface(s) for each solution media cha…

Using very different typeface(s) for each solution media channel is a consideration for establishing coherence across a brand identity.

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The arrangement of printed pages on a printer’s press sheet…

The arrangement of printed pages on a printer’s press sheet in order to obtain faster printing, minimize waste, and simplify binding is called ____________________.

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