A question in a design brief should be, “Who comprises the key audience?”

To guarantee typographic legibility, set type slightly bigger for the screen than you would for print.

A logo standards guide explains and presents example of how the logo and related graphic elements should look in various media.

Unity is a visual pulse and flows from one graphic element to another.

Information architecture is the organization of website content into hierarchical order.

A hue may look warm or cool in temperature, which refers to  whether the color looks hot or cold.

Neutral typefaces tend to have discreet design characteristics.

Variation and contrast in text type hinders reading.

Using very different typeface(s) for each solution media channel is a consideration for establishing coherence across a brand identity.

The arrangement of printed pages on a printer’s press sheet in order to obtain faster printing, minimize waste, and simplify binding is called ____________________.