Oligopoly is the term for a business situation in which a few firms control most of an industry; film studios and record labels are examples.

Which of the following is not a common characteristic of private or proprietary mass media research?

Audiotape was developed by the Japanese after World War II.

Large companies are increasingly beginning to dominate the magazine business.

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

To become a mass medium, the early silent films had to offer what books achieved: the suspension of disbelief and stories that engaged an audience’s imagination.

Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and patent medicine industries.

The popularity of the jukebox caused record sales to drop sharply in the 1930s.

British rock-and-roll groups such as the Beatles drew much of their inspiration from black artists.

Thomas Edison’s first attempt to create talking pictures in the late 1800s was an immediate commercial success.