At the start of an experiment, Julie randomly gave students a blue or a green piece of paper as they entered the room. Once everyone had arrived, she told people with the green piece of paper to stay in the current room, while the people with the blue piece of paper were instructed to follow a graduate student to a different room. Which of the following is the technique used to separate people into these different groups?

A researcher is trying to determine whether there is a relationship between magazine type and negative depictions of women in advertisements. To examine this issue, researchers looked at four different types of magazines: women’s health magazines, men’s health magazines, sports magazines, and news magazines. The researchers coded the occurrences of negative depictions of women in all the advertisements across the four types of magazines. In essence, they would simply code each advertisement as being a positive, negative, or neutral depiction of a woman. In this situation, the researcher has two nominal variables. Which statistical test would you tell this researcher to use?

A public relations researcher was examining whether message framing affects consumers’ willingness to support a nonprofit. Participants were randomly assigned to one of three message conditions: positive framing, negative framing, or neutral framing. Willingness to support was measured on a scale from 1 to 10, with higher scores indicating greater willingness. The researcher ran a one-way ANOVA and found the following: F(2, 87) = 4.32, p = .016 Which of the following is the best interpretation of this result?

Which one of the following research methods is best at identifying causal relationships?

A marketing researcher wanted to know if using an influencer in an ad campaign affects consumers’ purchase intention. They randomly assigned participants to view one of two ads:(1) an ad with an influencer, and(2) an ad without an influencer. Participants then rated their purchase intention on a 1–10 scale, with higher scores indicating greater likelihood to purchase. The researcher ran an independent-samples t-test and found the following:t(78) = 2.45, p = .017 Which of the following is the best interpretation of this result?

A PR agency is analyzing engagement rates (in percentages) on social media posts for two different clients over the past month. Both clients had an average engagement rate of 4%. However, Client A’s posts had a standard deviation of 0.5%, while Client B’s posts had a standard deviation of 2.1%.       Which of the following is the most accurate interpretation of this data?

A variable that might contaminate research findings would be an example of which of the following.

Which group in an experiment would receive no treatment?

The mean is always the best measure of central tendency, even when the dataset includes extreme values.

A marketing student is preparing to study the impact of social media frequency on brand awareness. Which of the following is the best example of a well-constructed hypothesis?