_____________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business in exchange for an initial franchise fee and an ongoing royalty.

The five-stage creative process, the flash of recognition, or what is sometimes referred to as the “eureka” experience, occurs in the ________ stage.

An opportunity has the following four essential qualities:

The ___________ is a short overview of the entire business plan.

____________ are similar to economies of scale, except the advantage comes through the range of a firm’s operations rather than from its scale of production.

A company’s mission statement should be placed in the ______section of its business plan.

A ___________ is a place within a market segment that represents a narrower group of customers with similar interests.

The four main financial objectives of a firm are:

Which of the following are the four key forms of intellectual property protection?

Does it make sense?  Is it reasonable?  Is it something consumers will get excited about?  Does it take advantage of an environmental trend, solve a problem, or fill a gap in the marketplace?  These are the types of questions asked during the _______ feasibility component of a complete feasibility analysis.