A gardener assumes that before using her AI assistant for anything, she has to personally set up a tool, a skill, and an API connection first. Is that the right way to think about the three words?

A sign painter wants his AI assistant to read the flyer drafts sitting in a folder on his computer. Before buying or installing anything extra, what should he check first?

A leatherworker has only ever used search engines to look things up online. Her business partner tells her an AI assistant for marketing is basically ‘a smarter search box.’ What is the actual difference?

A nail salon owner gives her AI assistant full ability to edit her website but never loads any skill for judging design. It makes changes quickly and states each one with total confidence. What should she expect from the results?

A boutique owner sells directly through her own online checkout and wants to know what makes customers hesitate right before buying, without asking anyone directly. What existing resource already answers this for online sellers?

A handyman is trying to decide whether “visitors trust me more after reading my About page” should go on his list of tracked conversions. What’s the right way to evaluate that idea?

A vintage furniture flipper builds a beautiful website but only saves the files on her own laptop, never publishing them anywhere. What can Google, a stranger, or any measurement tool in this course actually do with it?

An emergency garage door repair company is debating whether to make visitors fill out a long form before someone calls them back, or just show a phone number they can tap immediately. Given how urgent this kind of problem usually feels to a visitor, which is the better choice?

A locksmith’s page has a “Call now” button, a “Join our mailing list” button, a “Follow us” link, and a “Read our blog” link, all given equal weight near the top. What problem does this create for a visitor?

A bakery owner isn’t sure how to write a promise that sounds specific instead of like a generic slogan. What does the raw material for that come from?