Brutus Cо. plаns tо lаunch а new type оf indelible ink pen. Advertising for the new product will be heavy and will cost the company $9 million, although the company expects general revenues of $280 million next year from sources other than sales of the new pen. If Brutus Co. has a corporate tax-rate of 35% on its pretax income, what effect will the advertising for the new pen have on its taxes?